Life of a Car Salesman - Day 3
Corey White The Life of a Car Salesman 1/15/18 The Customer Interview The customer interview is where the salesman and customer discusses the situation at hand. The purpose of this step in the process is to evaluate certain things that we refer to as wants and needs. If a customer comes into Arrow and wants to buy an F-150 pickup truck it is our job as salesmen to narrow down which F-150 is right for them. Questions will be asked such as interior and exterior preferences, whether or not there is a trade to be processed, and also budget. It is essential to land the customer on the right vehicle the first time, that is why a thorough customer interview is required. As a salesman you prefer to do this customer interview inside the dealership that way everyone is comfortable and no bit of information is left out. There is one important factor to the customer interview and that is honesty. Without honesty from the customer and the s