Life of a Car Salesman - Day 2
Corey White
The Life of a Car
Salesman
1/13/18
The Meet and Greet
The meet and
greet is the most important part of the car selling process, coincidently it is
also the first. Just like meeting your high school girlfriend’s father for the
first time, the meet and greet is meant to be strong, confident, and unobtrusive.
The old expression goes that you do not get a second chance at making a first
impression. This expression is of the upmost importance for a car salesman as a
botched meet and greet can immediately unravel a potential car deal. There are
times when a meet and greet is doomed from the get go. Car salesmen are trained
to overcome the majority of objections you will encounter during the meet and
greet, but alas there are times when the potential customer is determined to
not give you the time of day. I personally have had situations where customers
gave me the iconic stiff arm, the shoo away, or even the downright rude, “Don’t
talk to me.” Albeit the latter remains few and far between and generally there
are things you can say to overcome stubborn customers.
When approaching a potential customer, it is
important to make eye contact, provide a firm handshake, and exchange names to
make everyone comfortable. Each and every time a customer comes on the lot,
“Welcome to Arrow Ford, my name is Corey White and you are?” Now car salesmen
and women get a bad rap from the onset, but when your paycheck depends on
whether or not you can turn a meet and greet into a delivery you must
understand why we go to the extent that we do to make an impression. At times
it might feel as if we are pushy but a good car salesman knows their limits and
will remain within their bounds. That does not necessarily go for all car
salesman, but that is how I personally like to conduct business. On the other
side of the coin, the customer should have the respect to communicate with said
car salesman, even if it is simply to say they are not interested. A car
salesman will still pry and attempt to get more than that out of you, because we
treat this dealership as a home, spending sixty plus hours a week here makes it
feel like one especially. When you approach someone’s home and you come onto
their property they are going to proceed to ask you questions as to why you are
there, are they not? The point of this information is to educate the customer
to treat salesman with respect and dignify them with a response, answer a few
questions. If you do not want to go on test drive no one is forcing you, but we
do not make any money for our families if we do not at least try. Treat others
how you would like to be treated, an age old proverb that still reverberates
today, it is as simple as that. I will leave you with this, “A stunning first impression was not the same thing as
love at first sight. But surely it was an invitation to consider the matter.
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